Communicating climate change is enhanced when the rather complex problem is explained from a creative and multidisciplinary base. It requires the uncovering of climate rhetoric that confuse the issues and expose vulnerable nations and peoples to the heavy impacts of global warming. In doing this,
it is vital to clearly outline our audience and target groups must include communities, youths, and social movements including faith-based groups. It is essential to focus also on policy makers and the business community. The communication of global warming must include the historical roots of the crisis and the historical responsibilities of polluters who have foisted the problem on the world.
It is important to communicate that the Stone Age did not end for lack of stones and that the fossil fuels age will not have to wait until the last fossil fuel has been burnt before we transit from it. The current dependence on fossil fuels has been seen to be the major cause of global warming. The World Bank, the International Energy Agency and others have said that at least 80% of known fossil fuels reserves must be left untapped/unburnt if we are to have an 80% chance of avoiding a temperature increase of up to 2oC. The fact that oil companies and oil dependent governments would not pay heed to this warning indicates that leaders are so stuck in the present that they cannot see how they are jeopardizing the future of our children and generations to come.
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